Proposal · October 2026 Website Rebuild · SEO & AI Search Architecture

Forty years of buildings.
A website built
to be found.

hhh architects has designed apartments, homes, hotels, clubs, schools, medical centres and retirement living across the Gold Coast, South East Queensland and NSW since 1978. The current website holds a lot of that work, but in a structure that Google and AI tools struggle to read. This proposal rebuilds the site around every sector, every service, every area and every project, with the search architecture that traditional SEO and AI search both need, built in from day one.

◆ Already built
Open the concept site
A working 119 page concept: 8 sector pages, 4 service pages, 3 area pages, all 46 of your projects and all 44 news articles, rebuilt in a new look. Open it on your phone.
Open the concept site ↗
◆ What we found
46 of 46 project pages with no main heading
We checked all 90 project and article pages on hhh.com.au. None of the 46 project pages has a main heading and 45 have no page description, so your best proof is close to invisible to search.
See the findings ↘
Prepared for
hhh architects
Aaron Beattie & Nik Mitens, Practice Directors
hhh.com.au · Miami QLD
Prepared by
Daniel Shaw
Account Manager, Fresh Digital · Performance digital partner
01 · The Brief

The work is there. The structure is not.

hhh has something most practices would love to have: more than four decades of built work across eight sectors, Master Builders and Australian Institute of Architects recognition, ISO 9001 certification and Queensland Government pre-qualification. The website already holds much of that, but it was built for people clicking through, not for how clients now search, on Google and in tools like ChatGPT, Gemini and Google's AI answers.

The sectors
Eight sectors, six pages

Education, health and retirement share one page, and commercial and industrial overlap across two. Each sector needs its own page to be found for its own searches.

The proof
46 projects, hard to read

Your project pages are your strongest evidence, but none of them tells Google what the page is about with a main heading or description.

The answers
Built for AI search

AI tools quote websites that answer questions clearly and describe the business consistently. The rebuild gives every page a clear answer to quote.

◆

What this proposal covers. The website rebuild only: design, build, content migration and the full SEO and AI search architecture described in sections 04 and 05. Ongoing SEO, Google Business Profile and Google Ads management can be added later as a separate proposal, and the new site is built ready for them.

02 · What We Found

A strong portfolio. A structure search cannot read.

On 13 October 2026 we checked every project and article page on hhh.com.au, plus the homepage, sector, about, contact, FAQ and history pages. The content is good. The structure underneath it is what holds it back.

46 of 46
project pages with no main heading (H1)
45 of 46
project pages with no page description for Google to show
0
pages with FAQ structured data, including the FAQs page itself
0
pages that describe hhh as a local architecture practice in structured data
AreaPagesWhat we found
Project pages46No main heading on any of them, and a description on only 1. Titles are the project name only, for example Vue Broadbeach - Hamilton Hayes Henderson Architects, with no location or building type
Sector pages6Education, health and retirement share one page, whose title targets only education and child care. The industrial and government description says the team can make a facility "feel more like a home and less like a hospital". The multi-residential address ends in -2
News & articles4414 have no page description. The most recent post is June 2022, and several are short press clippings with little text for search to use
Key pages4The FAQs and history pages have no description, and the history page has no main heading. The homepage description says "over 30 years" while its heading says 40 years
AI search-No llms.txt file, no FAQ markup and no business, service or project markup beyond the basic defaults your SEO plugin adds

Source: all 90 project and article pages, plus the homepage, 6 sector pages and the about, contact, FAQs and history pages, read directly from hhh.com.au on 13 October 2026: headings, page titles, page descriptions and structured data (JSON-LD). /llms.txt returned 404.

⚠ Content issues on the live site

Found while rebuilding every page, checked 13 October 2026
  • ✕
    Hidden links to a cleaning company. The homepage carries six links with no visible text to a commercial cleaning business's website. Links like this are a common sign of injected spam, and Google treats them as a risk. We recommend a security check now, whatever you decide on the rebuild.
  • ✕
    Copy on the wrong projects. The Tamborine Mountain Library page shows the Broadbeach Bowls Club description, Mermaid repeats the Shearwater description word for word, and the Winchester Street description starts mid-sentence.
  • ✕
    Photos and details on the wrong projects. The Billabong gallery shows Emmanuel College Auditorium photos, a Kingscliff Beach Hotel photo belongs to the Coolangatta Sands Hotel, and Encore Broadbeach has empty region, client, yield and completion fields.
  • ✕
    Wrong states and suburbs. Kingscliff is listed as QLD, Coolangatta as NSW, and Runaway Bay as "Runaway Bar".

Each issue is marked with an "FD note" on the matching page of the concept site, with what we need from you to fix it.

03 · The Concept Site

We have already built it

This is not a moodboard. A working 119 page concept site already exists, with every page from your current site rebuilt using your own photography, your own copy and your own phone number. Open it on your phone, filter the projects by sector, read a sector page and send an enquiry. Everything works.

hhhwebbuild.pages.dev

119
pages built
8 + 4
sector pages and service pages, one per search
46
project pages, each with its own details and gallery
3
area pages: Gold Coast, Brisbane & SEQ, Northern NSW
hhhwebbuild.pages.dev
The hhh architects concept site homepage

Your homepage, rebuilt. Vue Broadbeach, your words, your phone number.

Every sector, its own page

Multi-residential, residential, hospitality, commercial, education and childcare, health, aged care and industrial, each written for its own searches.

Projects that sell the practice

All 46 projects with location, client, yield and awards set out clearly, filterable by sector and linked from the sector pages they prove.

Services and areas

New pages for feasibility, interior design, project management and body corporate work, plus the Gold Coast, Brisbane and Northern NSW.

A calmer, modern look

A dark, architectural layout that lets the photography lead, with call and enquiry buttons always one tap away on a phone.

Open the concept site ↗ Best viewed on your phone. Nothing on it is live to the public. Notes marked "FD note" are questions for you, and come off before launch.
04 · The Website

A site structured to be found

The concept becomes your live site. The difference from today is structure: a page for every sector, every service, every area and every project, each with one clear heading, its own address and the questions clients ask, so Google and AI tools can tell exactly what hhh does and where.

1
Design & build
One-off

Modern, fast and built to last, on WordPress, which our in-house team builds and supports.

→
About 119 pages: home, what we do, 8 sector pages, 4 service pages, all 46 projects, 3 area pages, about, team, history, FAQs, contact, and all 44 news articles.
→
Every current page carried across, so nothing you have built up over the years is lost.
→
Mobile first, with call and enquiry buttons always one tap away, and pages that load quickly on a phone.
→
See it before we build it: the concept at hhhwebbuild.pages.dev is the starting point, and you tell us what to change.
2
Search architecture
SEO

The foundations Google needs to understand and rank each page.

→
One page per search: a separate page for each sector, service and area, so education, health and aged care each have their own chance to rank.
→
One main heading per page, plus a written title and description, for all 46 projects, all 44 articles and every key page.
→
Clean addresses such as /projects/vue-broadbeach and /multi-residential-architects-gold-coast, with internal links from each sector to its projects and back.
→
Redirects from every current address: 209 permanent redirects mapped, so the rankings and links your current pages have earned carry across.
→
A full sitemap and a clean robots file, submitted to Google Search Console at launch.
3
AI search architecture
AI / SEO

Built so that ChatGPT, Gemini, Perplexity and Google's AI answers can read, trust and quote you.

→
"In short" answers: a clear, plain-English summary at the top of each key page that an AI tool can quote word for word.
→
Structured data on every page: your practice, address and phone as a professional service, plus breadcrumbs, FAQs, services, projects and articles, so machines read the facts directly.
→
Over 50 FAQ answers written from your own projects and services, across the sector, service and FAQ pages.
→
An llms.txt file, a plain summary of the practice and its key pages for AI tools, and AI search crawlers allowed in.
4
Content clean-up, enquiries & tracking
Included

Accurate content, and every enquiry traceable to where it came from.

→
The content issues in section 02 fixed, with every change to your copy listed for you to approve.
→
An enquiry form that asks for project type and location, so you know what a lead is before you call.
→
Google Analytics and Tag Manager, with enquiries, calls and email clicks tracked, ready for SEO or Google Ads later.
⚠ What we need from you
  • The correct copy and details for the projects flagged in section 02: Tamborine Mountain Library, Mermaid, Winchester Street and Encore Broadbeach, and Billabong photos.
  • Your business hours and the Mackay office address, if you want them on the site. Neither is published today.
  • Confirmation of the awards wording. Master Builders awards usually go to the builder, so we will word Allegra and the Woodroffe Hotel the way you prefer.
  • The original high resolution photos of your projects, and access to your domain, current website and Google Search Console.
05 · Be The Answer

How the new architecture serves SEO and AI search

Traditional search and AI search want the same thing: a clear page for each question, facts stated plainly, and the same business details everywhere. The concept was built that way from the first page. When someone asks Google or ChatGPT for a hospitality architect on the Gold Coast, or who designs retirement villages in Queensland, the new site gives them a page that answers exactly that.

✓
A page for every intent: "multi-residential architects Gold Coast", "aged care architects", "architect Northern NSW" and "interior design" each get a page written for that search, instead of sharing one.
✓
Projects as proof: each project page states the building, location, client, yield and awards, and links to its sector page, so Google sees the evidence behind every claim.
✓
Facts machines can read: structured data says, in a format search engines and AI tools read directly, who hhh is, where you are, what you do and which projects you designed.
✓
Nothing lost in the move: every current address redirects to its new page, and the sitemap tells Google about all 119 pages on day one.
◆ Be the answer, on Google and in AI tools

Clear answers get quoted

AI tools name the businesses whose websites answer the question clearly. Today, your FAQs page has no FAQ markup and your project pages do not say what they are. The concept carries an "In short" answer on every key page, over 50 FAQ answers with structured data, and an llms.txt summary. One honest note: Google stopped showing FAQ rich results in search in May 2026, so the value is in being understood and quoted, not in an extra listing feature.

Buyer-question FAQs
Whether you only take on large projects, what due diligence covers, whether you do interiors, where you work.
Consistent details
One name, address and phone number across every page and the structured data, ready to match your Google profile.
Ready for marketing
Specific sector and service pages are what SEO and Google Ads need to send people to, whenever you choose to add them.
06 · How It Runs

From concept to live site

The concept means the structure and the first draft of every page are done. What is left is your changes, your sign-off and the build.

01
Kick-off
A call of up to 30 minutes: your changes to the concept, the awards wording, the flagged projects, and access to your domain, current site and Search Console.
02
Design sign-off
We update the concept with your changes. You approve the look and every change to your copy.
03
Build
WordPress build, your original photos loaded, structured data, redirects, sitemap and tracking set up and tested.
04
Review & launch
You review the staging site. Once you are happy, we launch, submit the sitemap to Google, and the second half of the fee is due.
05
After launch
We check the redirects and indexing in Search Console over the following weeks and fix anything Google reports.
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★ Live Based on 67 Google reviews
★★★★★
"Outstanding service and the product was exactly what I was after."
Mick PolsGoogle
★★★★★
"Customer service and knowledge second to none. Highly recommend."
Robert MartinGoogle
★★★★★
"Rob explained everything in detail and the prices were very affordable."
Chloe SchofieldGoogle
★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
08 · Investment

Investment, in plain numbers

One fixed fee for the full website rebuild, including the SEO and AI search architecture. Half on acceptance and half at launch. No monthly fee is part of this proposal.

Website rebuild · one-offInclusion
Design and build, about 119 pagesIncluded
Sector, service, area and project pagesIncluded
SEO architecture: headings, titles, descriptions, sitemapIncluded
AI search architecture: structured data, FAQs, llms.txtIncluded
209 redirects, content clean-up and trackingIncluded
Website$3,500 + GST
Payment scheduleAmount
On acceptance (50%)$1,750 + GST
At launch (50%)$1,750 + GST
GST$350
Ongoing feesNone
Total incl. GST$3,850
◆

The bottom line. $1,750 + GST on acceptance and $1,750 + GST at launch, for a 119 page website built for traditional search and AI search from day one, with every current page carried across and redirected.

All fees are in Australian dollars and exclude GST. Fresh Digital is registered for GST. The website is $3,500 + GST ($3,850 once GST is added), payable in two equal parts: $1,750 + GST ($1,925 once GST is added) on acceptance and $1,750 + GST ($1,925 once GST is added) at launch. The fee covers the scope in section 04; hosting, domain renewal and any ongoing SEO, Google Business Profile or Google Ads management are not included and can be quoted separately. No ranking position or number of enquiries is promised; results are measured, not guaranteed. The website, its content and your accounts remain yours. Payment details are at the end of this proposal. This proposal is valid until 12 November 2026.

FAQs

Questions you might have

Why rebuild rather than fix the current site?

Some of the issues, like headings and descriptions, could be patched. The bigger ones cannot: education, health and aged care sharing one page, no service or area pages, and project pages not linked to the sectors they prove. Fixing those means restructuring the site, and the concept shows that work is already done.

Will we lose our current Google rankings?

Every current address is redirected to its new page with a permanent redirect, which is how Google is told a page has moved. We check the redirects and indexing in Search Console after launch and fix anything it reports.

Will you keep our words?

Yes, wherever they work. The concept uses your copy from the current site, corrected where it was wrong and expanded where a page needed more. Every change is listed for you to approve.

What does "AI search architecture" actually mean?

Writing and marking up the site so AI tools can understand and quote it: a short, clear answer at the top of each key page, FAQs with structured data, your business details in a machine-readable format, and an llms.txt summary. No one can guarantee an AI tool will name you, but these are the signals they rely on.

Do we need ongoing SEO as well?

Not to go ahead with this. The rebuild gives you the structure. Ongoing SEO, your Google Business Profile and Google Ads are what grow rankings over time, and we can propose those separately once the new site is live.

Who will we deal with?

Daniel Shaw is your contact from day one. His direct line and email are below, and every question on scope, numbers or progress goes straight to him.

09 · Next Steps

Ready to get started

00
Open the concept
Click around hhhwebbuild.pages.dev on your phone and note what you would change.
01
Accept below
Enter your name and role and accept. It goes straight to Daniel.
02
Kick-off call
Up to 30 minutes: your changes, the flagged projects and access.
03
Build and launch
Design sign-off, build, your review, then launch.

Accept this proposal

Enter your name and role, then accept. It opens an email to Daniel Shaw confirming you would like to go ahead. Nothing is charged at this point.

Accept proposal ↗Enter your name and role to continue
Daniel Shaw, Account Manager at Fresh Digital
Your key contact
Daniel Shaw
Account Manager, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Payment

Pay to get started

Lock in your start date by paying the website deposit securely by card. The second half of the website fee is due at launch.

Amount to enter at checkout (incl. GST)$1,925
Pay securely online ↗
🔒 Secure card payment via Stripe

On the Stripe page you type the amount yourself. Enter $1,925, which is the website deposit of $1,750 + GST (half of $3,500 + GST). The other $1,750 + GST ($1,925 incl. GST) is invoiced at launch. Prefer bank transfer or a formal tax invoice? Just reply to this proposal and we will sort it out.

Fresh Digital · Australia's digital partner · 14 years of search & digital
daniel.s@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226